Skills to solve any design problem
Cancer Research Campaign 1 Cancer Research Campaign 2 Cancer Research Campaign 3 Cancer Research Campaign 4 Cancer Research Campaign 5
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Cancer Research

Integrated Campaign
Design Skills Arrow Brief:

Promotional Campaign to encourage 18-25 year olds to cover up in the sun to avoid burning and, ultimately, prevent skin cancer.

Design Skills Arrow Solution:

We decided that the best way to talk to this particular target group was to appeal to their vanity, and inject it with a dose of humour. We created a summer style guide that shows the looks that are not hot for this season - sun-burnt skin.